The platform is rolling out a fresh option that enables them to cut down on the amount of AI-created media appearing in their timelines. This initiative comes as the company announced that it now features more than 1 billion AI videos.
Testing and Rollout
This change is being tested over the following weeks before a global launch. This shift aligns with a increase in AI content, fueled by recent AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the quickest rising content creators on a competing service exclusively feature clips produced artificially. A considerable share of this output is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is frequently illogical or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, ranging from digital art to educational videos, and we want to offer the community the power to increase or decrease of that, based on their own choices,” stated a spokesperson.
Volume and Proportions
The platform announced that there are now over a billion videos on its app labeled as artificially created. Collectively, more than 100 mn pieces of content are added to the service each day, making AI-generated material a minor part of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the amount of AI content they see by opening the content preference feature in the application and picking “AI-generated content”. Additional categories that can already be adjusted under the tool cover news, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s policies mandate users to label convincing artificially created content, and it prohibits dangerous fake videos of well-known individuals or emergencies. Any believable AI video that is unmarked can be deleted under its terms of service.
Furthermore, the service will henceforth add an AI-generated watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This measure is designed to stop users from trying to evade the labeling process.
AI Literacy Programs
The company is additionally introducing a $2m awareness program for specialists and institutions to develop educational content about responsible artificial intelligence. This program will support educational bodies focused on teaching programming and robotics.
Platform Protection
The platform has supported its safety measures, amid debate over proposals to cut jobs for a large number of safety staff in Britain. TikTok is set to reduce a significant number of roles in its trust and safety division in the UK capital, with trade unions and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most harmful content prior to it is viewed by staff. TikTok announced a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
